Digital marketing
Turn your website, email and search into a system that brings in customers.
Most small businesses have the pieces: a website, an email list, a Google listing, maybe a CRM. What they rarely have is a plan that connects them and a way to see what each one returns. I set up and run your owned channels so customers can find you, trust you and come back.
Who this is for
- Businesses whose website gets traffic but not inquiries
- Teams sending email without knowing what it earns
- Owners who cannot say where their last ten customers came from
What's included
- SEO and contentKeyword research, on-page fixes and an editorial calendar built around what your customers search for.
- Website enhancements and landing pagesFaster pages, clearer messaging and conversion paths that turn visits into leads.
- Email, SMS and automationWelcome, nurture and win-back sequences, written and built end to end.
- CRM setup and segmentationA clean contact database, sensible segments and a handoff from marketing to sales.
- Analytics and dashboardsGA4 and reporting in one view, so you see results without digging.
How we'll work
- Step 1
Audit
I review your site, search visibility, email and tracking, and show you where the gaps are.
- Step 2
Plan
We agree on priorities, the numbers we will move and a 90-day schedule.
- Step 3
Build
I make the fixes, write the content and set up the automations.
- Step 4
Measure
Monthly reporting against the goals we set, with the next round of changes.
Results
For a regional health insurer, I wrote, built and analyzed member email and SMS campaigns and built the Tableau dashboard leadership used to compare channels. On a Fortune 100 product launch, the email program I ran lifted open rates 37% and click-through 15%.
See all resultsQuestions I get asked
Do you build websites from scratch?
I focus on making your current site work harder. For a full rebuild, I manage a developer and stay accountable for the result.
What platforms do you work in?
GA4, HubSpot, Tableau and most major email and CRM tools. If you already have a platform, I will work in it.
How soon will I see results?
Tracking and website fixes show up within weeks. SEO usually takes three to six months to build.